How Promo Products Can Make a Lasting Impression
Aug 7
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Mar 27
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Mar 20
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingThe Power of Promo: Why People Love Freebies
Dec 29, 2025
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingHow to Protect Your Business From Hackers
Dec 21, 2025
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingBranding 101: Let’s Talk Logos
Nov 14, 2025
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue Reading5 Healthy Tips for Business Trips
Oct 30, 2025
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingDecoration Methods, Simplified: Part II
Sep 30, 2025
In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...
Continue ReadingYour Product Decorating Questions Answered
Sep 8, 2025
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue Reading6 Books That Every Business Owner Should Read
Nov 24, 2024
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingGraphic Design Terms Everyone Should Know
Oct 12, 2024
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue ReadingHow to Put Together an Onboarding Kit
Oct 5, 2024
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Aug 29, 2024
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Jun 25, 2024
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingThe Power of Perceived Value
May 27, 2024
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingQ2 Key marketing dates (April – June) - Ding ding ding, quarter two.
Apr 3, 2024
April April offers the opportunity to have some marketing fun, too – with one day in particular. April Fools Day. In recent years, more and more companies have jumped on the bandwagon of p...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Mar 30, 2024
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingYour Guide to Promotional Shirts
Mar 16, 2024
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingThe Secrets to Attracting Ideal Customers
Jan 24, 2024
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...
Continue ReadingTop 10 Trade Show Giveaways & Promotional Ideas For 2024: Part One
Dec 28, 2023
Top 10 Trade Show Giveaways & Promotional Ideas For 2024 Part One Looking for the best affordable giveaway ideas for your next trade show or conference appearance? Here are ten of the best giv...
Continue Reading5 Tips for Boosting Social Media Engagement
Nov 18, 2023
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Nov 11, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingWhy You Should Be Having More Fun at Work
Aug 21, 2023
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Aug 14, 2023
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue Reading5 Ways to Boost Employee Morale
Jul 23, 2023
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Mar 14, 2023
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingHow to Manage the Workload of a Leader
Feb 27, 2023
We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...
Continue ReadingTrade Show Giveaway Ideas In 2023 - Part III
Feb 23, 2023
The most useful trade show giveaways help market your product or service while keeping your company top of mind. Here are 21 trending giveaway items to try. A lot of time and planning goes into ...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Feb 6, 2023
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingTen Trade Show Slam Dunk Giveaways
Jan 26, 2023
Trade shows are an exciting and cost-effective opportunity to meet new prospects, gain brand impressions and snag high-quality leads. Meeting a prospect at a trade show costs approximately $142 c...
Continue ReadingNew York City Is Battling Its Rat Problem with T-shirts
Dec 15, 2022
In order to combat the rat problem in New York City, the city's Sanitation Commissioner Jessica Tisch announced a limit on how long trash bags can sit on the street. Tisch said that the rats will h...
Continue ReadingChinese New Years 2023
Nov 16, 2022
16 Nov Chinese New Years 2023 BKG Media and Promotions deals direct with factories in China to deliver unique promotional products. Each year the world's largest holiday (Chin...
Continue ReadingGift Ideas for 2022
Sep 20, 2022
Corporate gifting is rapidly changing. The need to become more approachable, relatable, and reachable is causing brands to look for ways to become more human. Start by finding the best ...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Aug 13, 2022
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...
Continue ReadingBranding 101: What Makes a Brand Powerful
Aug 6, 2022
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue Reading6 Reasons You Need a Company Store
Jun 22, 2022
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingJuly! Woohoo!!!
Jun 16, 2022
July! Woohoo!!! Just thinking about July makes me want to dance around in a sprinkler. And it is just around the corner! It's that perfect time of year where the days are hot enough to enjoy a ru...
Continue ReadingNational Donut Day
Jun 3, 2022
Happy National Donut Day, readers! Most of the big national chains are offering freebies, BOGO deals or some kind of discount in honor of the occasion, and we've rounded up many of those deals her...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Apr 9, 2022
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Apr 2, 2022
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingMost Popular Products BKG Media and Promotions: February 2022
Mar 9, 2022
Most Popular Products BKG Media and Promotions: February 2022 February may be the shortest month (and coldest, depending on where you live - here in Maryland, it was cold!), but that certain...
Continue ReadingMost Popular Products BKG Media and Promotions: February 2022
Mar 9, 2022
Most Popular Products BKG Media and Promotions: February 2022 February may be the shortest month (and coldest, depending on where you live - here in Maryland, it was cold!), but that certain...
Continue ReadingThe History of Promotional Products
Feb 10, 2022
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Jan 19, 2022
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingBest Practices for Trade Show Follow-Up
Jan 14, 2022
Top-Shelf Tip No. 10: “The business of business is relationships; the business of life is human connection.” Robin S. Sharma Best Practices for Trade Show Follow-Up ...
Continue ReadingSix Musts for Trade Show Success
Jan 11, 2022
Top-Shelf Tip No. 7: “Success is where preparation and opportunity meet.” Bobby Unser Six Musts for Trade Show Success A...
Continue ReadingSix Musts for Trade Show Success
Jan 10, 2022
Top-Shelf Tip No. 7: “Success is where preparation and opportunity meet.” Bobby Unser Six Musts for Trade Show Success A...
Continue ReadingPrice Increases Ahead
Jan 3, 2022
As we reach the conclusion of 2021 and look forward to the start of a new year, we would like to take a moment to share a broad update on pricing which will take effect in early...
Continue ReadingNew Year - New Prices
Jan 1, 2022
As we reach the conclusion of 2021 and look forward to the start of a new year, we would like to take a moment to share a broad update on pricing which will take effect in early January. As the...
Continue ReadingNew Year - New You
Jan 1, 2022
There is no better time than the New Year to create a new approach to getting yourself healthy. A New Year's solution-instead of a resolution–means creating long-term success, by taking actio...
Continue ReadingNew Year - New You
Jan 1, 2022
There is no better time than the New Year to create a new approach to getting yourself healthy. A New Year's solution-instead of a resolution–means creating long-term success, by taking actio...
Continue ReadingPrice Increases Ahead
Jan 1, 2022
As we reach the conclusion of 2021 and look forward to the start of a new year, we would like to take a moment to share a broad update on pricing which will take effect in early...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Dec 14, 2021
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
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