Case Study: A New Way to Do Cross-Promotions

Jan 12

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

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Case Study: Financial Industry

Dec 6, 2025

Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...

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A Case Study in Promo: A Medieval Dinner Theater Chain

Oct 15, 2025

Romanticizing medieval European life, particularly medieval fantasy life, has a distinctly modern allure. Americans especially have a deep affinity for medieval culture, evident not only in our med...

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Case Study: Wine for the Win

Sep 23, 2025

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

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Case Study: Success on Campus

Sep 15, 2025

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

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Case Study: Fresh Mesh Promotions

Jun 20, 2025

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

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Case Study: Do the Wave

Jun 5, 2025

Market: School Objective: A school's athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The schoo...

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Case Study: A Flavorful Promotion

May 1, 2025

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

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Case Study: This Promotional Product is in the Bag

Apr 23, 2025

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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Case Study: Too Hot to Jot

Apr 16, 2025

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

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Case Study: A Not-So-Silly Idea

Mar 12, 2025

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun...

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Industry Deep Dive: Pet Industry

Mar 5, 2025

The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...

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Cheers! Let’s Sell More Beer!

Feb 5, 2025

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Jan 28, 2025

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

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Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Dec 30, 2024

Surf-inspired activewear brands like ROXY(r) are stoked with our YUKON design-fondly known as The Party Cup(tm). It's double-wall insulated, so it keeps refreshments cool on the beach while the t...

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What's The Deal With These Products?!

Dec 23, 2024

The tradition of using promotional products dates back to the 1700s, when campaign buttons were first created for President George Washington. These pins were a groundbreaking success-they were aff...

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Case Study: Yes, We Can!

Dec 1, 2024

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out a...

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Case Study: Ensuring Happy Employees

Aug 22, 2024

Item: JAFFA(r) Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees en...

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Case Study: This Event Needs More Cowbell

Aug 8, 2024

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...

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Case Study: Stick to the Schedule

Jul 2, 2024

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

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Case Study: Time for a Rebrand

Jun 10, 2024

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

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Case Study: Let the Games Begin!

Jun 3, 2024

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...

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Case Study: A Cheese-y Promotion

May 20, 2024

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

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Case Study: Sign the Deal

Apr 14, 2024

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

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Case Study: A StuPENdous Promotion

Mar 8, 2024

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

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Case Study: It Takes a Village

Jan 17, 2024

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

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Case Study: A Hole in One Promotion

Dec 18, 2023

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

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Case Study: A Shoe-In

Nov 26, 2023

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...

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Case Study: Go Green or Go Home

Sep 27, 2023

Item: goingreen(tm) Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service...

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Case Study: Bringing Back the Fanny Pack

Sep 13, 2023

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...

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Case Study: Celebrate Milestones

Sep 5, 2023

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

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Case Study: Practice Putting

Jul 30, 2023

2 Ball Pillow Pack – Titleist(r) TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio ...

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Case Study: Raise Your Glass!

Jul 8, 2023

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

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Case Study: The Big Picture

Jun 24, 2023

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

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Case Study: A Lanyard A Day

Jun 9, 2023

Organization Tanning Salon Product Featured Full Color Dye Sublimated Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creativ...

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Case Study: Shop 'til You Drop

May 3, 2023

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for...

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Case Study: A Race to Remember

Apr 11, 2023

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an...

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Case Study: Raise Your Glass

Apr 4, 2023

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

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Case Study: Write to Paradise!

Mar 28, 2023

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for ...

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Case Study: Sharper Students

Mar 21, 2023

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Jan 30, 2023

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

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Case Study: Where Has Your Pen Been?

Jan 16, 2023

Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...

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New York City Is Battling Its Rat Problem with T-shirts

Dec 15, 2022

In order to combat the rat problem in New York City, the city's Sanitation Commissioner Jessica Tisch announced a limit on how long trash bags can sit on the street. Tisch said that the rats will h...

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Case Study: Snap a Pic!

Dec 9, 2022

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

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Case Study: I Was Framed!

Dec 2, 2022

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

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Case Study: The Techno Pup!

Nov 25, 2022

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

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Case Study: Safety First

Nov 15, 2022

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

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Case Study: Fun in the Sun

Oct 26, 2022

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

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Case Study: Lunchtime Appreciation

Oct 18, 2022

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

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Case Study: A Getaway Promotion

Sep 19, 2022

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...

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Case Study: A Comforting Friend

Sep 4, 2022

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...

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Case Study: Sometimes You Just Need to Vent

Aug 28, 2022

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

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Case Study: Create Your Own Reality

Jul 29, 2022

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

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Case Study: Brighten Their Day

Jul 7, 2022

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

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Case Study: Employee Appreciation Gift

Jun 8, 2022

A company with many sales representatives needed an item for its top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They ...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

May 24, 2022

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

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Case Study: Let Them Eat Cake!

Apr 16, 2022

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

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Case Study: Getting Bent out of Shape for More Business

Mar 11, 2022

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

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Most Popular Products BKG Media and Promotions: February 2022

Mar 9, 2022

Most Popular Products BKG Media and Promotions: February 2022 February may be the shortest month (and coldest, depending on where you live - here in Maryland, it was cold!), but that certain...

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Case Study:

Feb 24, 2022

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive-thru banking. This idea was intended to help stop the spr...

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Case Study: Recycle, Reuse, Read a Book!

Feb 17, 2022

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

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Case Study: Spec-Tacular Promotions

Jan 5, 2022

Description: CUSTOM Classic Sunglasses Industry: Food & Beverage What it was purchased for: The end-user wanted to give something away at this year's Spring Break in Jamaica for an MTV event th...

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Case Study: Zip It Up

Dec 21, 2021

Description: Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How it w...

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Case Study: Keeping it All Together

Dec 7, 2021

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Fu...

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Case Study: Charity Fundraiser

Oct 3, 2022

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

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Most Popular Products BKG Media and Promotions: February 2022

Mar 9, 2022

Most Popular Products BKG Media and Promotions: February 2022 February may be the shortest month (and coldest, depending on where you live - here in Maryland, it was cold!), but that certain...

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New Year - New You

Jan 1, 2022

There is no better time than the New Year to create a new approach to getting yourself healthy. A New Year's solution-instead of a resolution–means creating long-term success, by taking actio...

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