April
April offers the opportunity to have some marketing fun, too – with one day in particular.
April Fools Day.
In recent years, more and more companies have jumped on the bandwagon of pranks and jobs to celebrate this day. After all, it’s a well-known fact that having a good laugh at work is great for productivity.
This month also hosts some of the most important religious holidays around the world, including Passover and the celebrations of the end of Ramadan.
In terms of marketing events, a lot of SEO professionals attend BrightonSEO, helping them ramp up their knowledge, demonstrate their expertise, or just network with other marketing professionals. There’s also PI Live Miami where performance marketers can get together.
Key marketing dates in April 2024:
- April Fool’s Day: Apr 1
- 404 Day: Apr 4 (Yes, that’s a day for SEOs and the infamous 404 page)
- Eid al-Fitr: Apr 9-10
- PI Live Miami (USA): Apr 16-18
- Passover: Apr 22-30
- Earth Day: Apr 22
- brightonSEO (Brighton, UK): Apr 25-26
May
The month – and the annoying joke we can’t help but say – you’ve all been waiting for… May (*cough*… the fourth be with you *cough cough*).
May 4th aside, this month has been declared Mental Health Awareness Month, which is something that is important – but not necessarily easy – for marketers to consider. Here’s another matter where internal comms and education through workshops, discussions, or even reading lists makes the difference.
May is also the month where Gartner holds its annual Marketing Symposium in the US; a high-level event for marketing executives worldwide. Advertisers from all over the world will also mark May 16-18th in their annual marketing calendars, and head to Advertising Week Europe in London. All these events have the same aim: to help marketers like you improve your knowledge, gain inspiration, and make new contacts across the globe. Win, win, win.
Key marketing dates in May 2024:
- Mental Health Awareness Month: the entire month
- Eat What You Want Day: May 11 (great to know)
- Mother’s Day (US): May 12
- Advertising Week Europe, London (UK) May 14-16
- FLA: Future of Branding Week (London, UK): May 14-16
- Gartner Marketing Symposium (London, UK): May 13-14
- National Wine Day: May 25
- Memorial Day (US): May 27
June
June is a really busy one for all you digital marketers out there. For one, it’s LGBT+ Pride Month for the US. So, those in the US or market to a US audience should take notice of related events and campaigns leading up to it, but also during.
Then you’ve got the US holiday which is Juneteenth. The newly recognized national holiday is held to commemorate the end of slavery in Texas, which wasn’t until two years after Abraham Lincoln issued the Emancipation Proclamation.
There are a bunch of noteworthy events in June for digital and growth marketers that happen in Europe. Here are just a few excuses to visit the region at a nice time of year, anyway (and gain invaluable knowledge for your marketing growth, obviously…).
Key marketing dates in June 2024:
- LGBTQ+ Pride Month: the entire month
- National Candy Month: the entire month
- MozCon (Seattle, USA): Jun 3-4
- NBA Finals (US): Jun 6-23
- National Doughnut Day: Jun 7
- Father’s Day (US): Jun 16
- Eid al-Adha: Jun 16-19
- Growth Marketing Summit (Frankfurt, Germany): Jun 19
- Juneteenth: Jun 19
- Digital Marketing World Forum (London, UK): Jun 25-26
- Tour de France: Jun 29 – Jul 21
- Social Media Day: Jun 30